AMP (Accelerated Mobile Pages) optimisation involves several techniques to enhance the performance and user experience of AMP-enabled web pages. Here are some optimisation tips for AMP:

1. Use Valid AMP HTML:

Ensure your AMP pages comply with the AMP HTML specification. Validate your pages using the AMP Validator to identify and fix any issues.

2. Minimize and Optimize CSS and JavaScript:

• Inline critical CSS and JavaScript to reduce the number of external requests.
• Minify and compress CSS and JavaScript resources.
• Use the async attribute for non-critical scripts.

3. Optimize Images and Media:

• Use the <amp-img> and <amp-video> tags to handle images and videos respectively.
• Compress and resize images for optimal performance.
• Lazy load images that are not immediately visible.

4. AMP Cache Usage:

Leverage the AMP cache whenever possible to benefit from AMP’s content delivery network (CDN), which can significantly improve page load times.

5. Limit Third-Party Scripts:

Minimize the use of third-party scripts and ensure they are optimized. Use the amp-analytics component for analytics instead of traditional JavaScript-based trackers.

6. Implement Responsive Design:

Create a responsive AMP layout that adapts to various screen sizes and devices for a better user experience.

7. Preconnect and Prefetch:

Use preconnect and prefetch to establish connections and fetch resources in advance, optimizing loading times.

8. Cache-Control Headers:

Set appropriate caching headers to leverage browser caching and improve performance.

9. Test and Monitor Performance:

Regularly test your AMP pages using tools like Google PageSpeed Insights or Lighthouse. Monitor performance metrics and make necessary optimizations.

10. Optimize Server Response Time:

Improve server response times by optimizing server configurations, caching mechanisms, and reducing unnecessary server-side processes.

11. Use Structured Data:

Utilize structured data markup to enhance search engine visibility and rich snippet appearance in search results.

12. Consider AMP Bind:

AMP Bind enables interactivity in AMP pages. Use it wisely to enhance user engagement without compromising performance.

Implementing these optimizations can help improve the performance and user experience of your AMP-enabled web pages. Always test and monitor your pages regularly to identify areas for improvement.