AMP stands for Accelerated Mobile Pages. It is an open-source initiative that aims to optimize web pages for better performance on mobile devices, particularly in terms of speed and user experience. AMP uses a simplified version of HTML, along with specific AMP components and restrictions, to achieve faster load times. It is designed to ensure that mobile web pages load quickly even on slow network connections, leading to improved engagement and reduced bounce rates. AMP is particularly popular for news articles, blogs, and static content pages.

AMP (Accelerated Mobile Pages) works by implementing a few key optimizations to enhance the performance and user experience of mobile web pages. Here’s a breakdown of how AMP works:

1. Simplified HTML: AMP utilizes a stripped-down version of HTML known as AMP HTML. This streamlined version restricts the use of certain elements and focuses on efficient loading and rendering.
2. Async Loading: AMP pages implement asynchronous loading, which means that resources such as images, videos, and iframes are loaded only when they are needed. This helps to prevent unnecessary delays in page loading.
3. Caching: An important aspect of AMP is the implementation of caching. AMP caches your pages on content delivery networks (CDNs), allowing them to be pre-rendered and served more quickly to users. This caching approach significantly improves the loading speed and reduces server load.
4. Lazy Loading: AMP utilizes lazy loading techniques to load content that is below the fold (not immediately visible) as users scroll down the page. This way, only the visible content is initially loaded, improving the initial rendering speed.
5. JavaScript Restrictions: AMP imposes strict rules regarding the use of JavaScript to minimize its impact on page performance. JavaScript functions that may cause excessive resource consumption or cause delays are either eliminated or replaced with AMP-specific components.
6. Size Limitations: AMP enforces size limitations on the content, including CSS and HTML. This helps ensure that the page is lightweight and quick to load, promoting a better mobile experience.

By combining these techniques, AMP optimizes web pages for mobile devices, delivering faster load times and a smoother user experience. It has become a popular choice, particularly for news articles, blogs, and static content pages where speed and user engagement are crucial.

Is amp longer support by google ?

Yes, AMP is still supported by Google. In fact, Google continues to actively maintain and support the AMP project. It remains an integral part of their efforts to improve the mobile web experience. Since its launch in 2015, AMP has gained significant adoption and is widely used by publishers and website owners to enhance the performance of their mobile web pages. Google recognizes the importance of AMP in improving speed and user experience, and they continue to invest in its development and promote its usage.